A unique technology that automates the richest profiling, segmentation, and personalization possible today, to drive truly targeted, customer-centric marketing
- Gathers customer data from both explicit sources (registration forms) and implicit understanding of a visitor’s clicks, searches, and transactions
- Analyzes customer interactions across all channels to extract actionable meaning from key concepts and customer trends
- Matches visitors with the most relevant content, product recommendations, and navigation without any manual tagging
- Tailors the web experience to each individual based on their profile, context, and realtime behavior
